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I'm Cass! Welcome to my 2026 portfolio :)))
Branding
fashion design
photo editing
typography
nongshim
Nongshim Experiential Campaign
Graphic Designer / Production Lead
Create a cohesive branded experience for Nongshim across indoor and outdoor trade show environments, translating the brand into a wide range of physical and promotional applications.
Co-led the creative development of the campaign and took primary responsibility for production. Built and organized production-ready Illustrator files while ensuring the visual system translated consistently across a large number of physical applications and materials.
Indoor and outdoor booth graphics, custom carpeting, canopies, apparel, signage, branded sample cups, promotional materials, and additional environmental and experiential assets.
METRO BY
T-MOBILE
Metro by T-Mobile Campaign Design
Graphic Designer
Develop campaign and marketing materials that communicate Metro by T-Mobile's messaging clearly while maintaining consistency with the brand across multiple applications.
Translated campaign direction into polished visual assets across digital and marketing applications, balancing established brand guidelines with the specific requirements of each deliverable.
Campaign graphics, digital marketing assets, promotional materials, and supporting brand applications.
westfield
Westfield Campaign & Marketing Design
Graphic Designer / Client Partner
Create a flexible system of marketing and advertising materials that could support Westfield's ongoing campaigns, events, tenant promotions, and wayfinding needs across multiple properties.
Work directly with the Westfield team to develop and adapt campaign materials, increasingly participating in strategic conversations and taking ownership of smaller projects from concept through completion. Developed editable Canva templates that allow recurring campaign materials to be produced efficiently while maintaining visual consistency.
Advertising, directional signage, "Now Open" signage, campaign graphics, Canva templates, promotional materials, and other ongoing marketing assets.
flint
group
Flint Group (Print & Integrated Design)
Graphic Designer / Print Lead
Develop and produce creative work for a diverse range of clients while managing the technical requirements of physical print production and working within real-world vendor constraints.
Served as the primary print-focused designer, managing projects from design and file preparation through vendor coordination and final production. Took complete production ownership of a Blue Cross Blue Shield window-cling campaign spanning approximately six locations, each with unique window dimensions, working directly with the print vendor to ensure accurate specifications and execution.
Window clings, print collateral, marketing materials, digital campaign assets, web graphics, social media graphics, email assets, and other client-facing marketing materials.
bumkins
Bumkins (Retail Marketing & Trade Show Design)
Graphic Designer / Print Lead
Support the marketing and sales teams with a wide range of retail-focused print materials while helping establish efficient design and production processes within a small creative team.
Led print design and production for catalogs, sell sheets, and other sales and marketing materials. Mentored two junior designers in Adobe Creative Cloud, layout and composition, web asset optimization, and production best practices. Took full production responsibility for a large trade show booth consisting of approximately 28 individual printed pieces and collaborated with licensing partners including Sanrio, DC Comics, Nintendo, and Disney.
Sales catalogs, sell sheets, retail marketing collateral, trade show booth graphics, signage, promotional materials, web assets, and licensed-brand applications.
optum
Optum (Digital Asset Management & Creative Production)
Production Designer / Digital Asset Management Specialist
Support a high-volume creative environment while managing and optimizing thousands of digital assets and producing marketing materials across a wide range of channels.
Managed digital assets for the Optum website, applying naming conventions, optimizing imagery, preparing web-ready files, and uploading assets through the digital asset management system. Trained approximately 50 colleagues on DAM workflows and naming conventions and created a training guide to standardize processes. Alongside asset management, produced a high volume of creative work and at times completed approximately 35 requests in a single day.
Website assets, web banners, email graphics, social media posts, white papers, PowerPoint presentations, brochures, billboards, animations, and other marketing materials.
Minneapolis Downtown Improvement District
Graphic Designer
Develop visual materials that communicate the energy and identity of downtown Minneapolis while adapting the campaign across multiple public-facing applications.
Translated the campaign's creative direction into a cohesive collection of visual assets, adapting the design across different formats while maintaining consistency in typography, imagery, composition, and overall visual identity.
Campaign graphics, print materials, environmental applications, promotional assets, and supporting marketing collateral.
Crummy (My clothing brand)
Founder / Designer / Creative Director
Build a complete visual identity and clothing brand from the ground up, developing both the creative direction and the physical and digital brand experience.
Created and managed the brand's visual identity, apparel graphics, promotional materials, photography, digital presence, and overall creative direction. Designed the brand to function as a cohesive visual world rather than simply a collection of individual products, while managing the creative process independently from concept through execution.
Brand identity, apparel graphics, clothing designs, photography, promotional graphics, website, social media assets, and other branded materials.
A little about me
I'm a multidisciplinary graphic designer with 8 years of experience across agency, in-house, and freelance environments. I work across print, digital, web, experiential, and brand marketing, taking projects from initial concept through final production. I especially enjoy the parts of design that require both creative thinking and figuring out how to actually make the thing work.
If you’re looking for a designer who’s ready to bring ideas to life, let’s talk.
If you want to know more about what I do in my free time, check out the website for my clothing brand!
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